Marketing Is More Than Advertising: Why Quality Matters

Leah Goold-Haws at experts.allbusiness.comWhy Quality?

There’s really no more powerful way to affect your own marketing, than to insist on the very best quality that you can offer – every time. With diminished budgets and increasing competition, how do you stand out? The first thing you can do and the only thing you can really control is the quality of what you do. It isn’t just the quality of the product or service, either. Quality extends to your customer interactions on every level.

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