We’ve all heard that quote about doing the same thing over and over again but expecting different results as being the definition of insanity. And, let’s face it – for a lot of small businesses out there, your marketing feels like doing the same thing over and over again, hoping this time it turns out differently. And that, ladies and gentlemen, is what I call “marketing insanity”. Now, it may not seem like you’re doing the same thing every time, but let me give you some examples of how a business might be making insane marketing mistakes.